Max Wallace, a former professional boxer with an interest in art, wants to set up his own wellbeing centre. Sunil Jindal plans to set up a Mumsnet for older men while Sharon Thomas has a business model to monetise her “mini artwork” greetings cards.

But these entrepreneurs face one problem: they’re over 50 and although the state pension age rises to 66 on Tuesday, 54-year-old Jindal said they already risk being perceived to be over the hill by everyone from banks to, occasionally, themselves.

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